Without a Trace: article for Viewpoint #26

 

The latest edition of Viewpoint Magazine features an article on Cradle to Cradle (C2C) Design that I co-authored with journalist Dara Lang.  It considers the state of sustainable design within the fashion and design industries looking at C2C as a way to consider a product's lifespan from beginning to end within the design process.

VIEWPOINT #26: THE NEW NORMAL

The 20th century agenda of constant novelty, rapid change and style over content has now given way to a more considered approach through well-thought out product, reduction, simplified design and longevity.  Once a major source of pollution, design is now closely tied to cradle-to-cradle principles.  Change is definitely going on.  There is a 'new normal' that is different to the 'normal' of yesterday.  And this change can only accelerate as we start to enter the world of the unpredictable as rapid advances in bio-engineering, nano-technology and robotics kick in...

More info at

http://www.modeinfo.be/EN/Viewpoint_26-product-51066.php

http://www.view-publications.com/content.html